Think about it—you spend hours on your phone every day and probably check it nearly a hundred times a day. Don’t feel guilty. We all do it, it’s just today’s reality.

Whenever we need go-to information we pull out the handy devices that we conveniently take nearly everywhere we go. The mobile smartphone is the most powerful tool a consumer has at his or her expense at any given moment. And, because of that, it is also the most powerful tool a marketer has at their expense as well.


If we add the statistics provided by Nielsen blow of tablets and phones together below, then we get roughly 3 hours per day on a mobile device. In a millennial context, that’s probably conservative. 

If you don’t have a website optimized for mobile scrolling, you are not going to keep visitors. No one is going to take the time to navigate your non-mobile friendly website when there are countless competitors who have mobile-friendly websites and took the time to think about their customers’ user experience.

A great mobile-friendly website should make it easy for the user to navigate and answer the questions they came to your website for in the first place. Always have a customer question in mind. Most of your website users have one and they want it answered quickly.

Speaking of quick: that’s how your website should load. According to Google, 53 percent of mobile websites are abandoned after 3+ seconds of load time.

Here are some other statistics that should convince you to think mobile first when thinking about marketing digitally:

Head over to Statista if you want to look at a wide range of mobile commerce facts that couldn’t all fit in the above space.

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