Hootsuite is a social media management platform that works for Facebook (groups, pages, or profiles), Twitter, LinkedIn, Google+, Instagram, Pinterest, and other platforms. It’s a very popular application used across the social media marketing industry and can be used to streamline social media publishing, scheduling, and analytics.

While it’s not always the best idea to use the same content across all platforms you certainly can do so with ease if you like. You can even reply, retweet, favorite, or respond to tracked content in your dashboard.

Scheduling content to post across different platforms at the best time is a great way to keep your social marketing efforts working together. Hootsuite can determine the best time to post for you or you can set a date and time to do so yourself.

Hootsuite’s URL shortener Ow.ly gives you customized shortened links that are better for sharing on social platforms (and in general) and will statistics that can help you track a post’s performance.

In addition to analytics tracked through Ow.ly, Hootsuite can offer detailed analytics reports to track social performance in-depth. Their free plan offers a limited amount of these reports and features. With full access to Hootsuite, you can draw from over 200 metrics that can be used to measure your social media marketing campaigns.

Get more qualitative data by monitoring social platforms. Social listening with Hootsuite is a very effective way to keep tabs on conversations and stay organized as an organization. Staying active beyond just posts can increase engagement and show your followers that you’re listening to them—audiences usually like when a brand notices them.

Another great reason to use Hootsuite is that it is great for working in teams. Add users with privileges and access to Hootsuite without actually giving up precious passwords for company social accounts. You can set up custom permissions and roles for team members and even delegate work so the whole team can stay accountable.

With Hootsuite Apps, you can even further customize your dashboard or add further integrations to take full advantage of Hootsuite’s abilities. These integrations—such as with Talkwalker—can improve your analytics reporting game so you can show clients or coworkers tangible data.

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