Mitch Marowitz

Free Analytics Tools to Use Before Choosing an Influencer for Your Brand

Instagram is becoming one of the most widely used social media platforms. As a marketer, it can be great for connecting a lifestyle with your brand and help relate to customers. One way to take advantage of this is to pay an influencer to endorse your brand. You can reach specific and hard-to-reach audiences by …

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Using Hootsuite for Social Media Management

Hootsuite is a social media management platform that works for Facebook (groups, pages, or profiles), Twitter, LinkedIn, Google+, Instagram, Pinterest, and other platforms. It’s a very popular application used across the social media marketing industry and can be used to streamline social media publishing, scheduling, and analytics. While it’s not always the best idea to …

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Social Media Marketing: Segmentation by Platform

Each social media platform has a different user base with their own demographic and psychographic segmentation. Each platform provides its users a unique benefit which attracts a certain audience for a specific reason. If you’re using social media advertisements for your company’s marketing efforts, you should consider your objective and approach after you’ve identified your …

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WordPress Plugins for Better User Experience, Engagement, and Conversion

Creating a website that will generate leads and conversions can be a tough task. But it’s necessary for gaining customers. After you have set up some of your essential plugins and the framework for your site, you should consider additional plugins to benefit your business. When considering what plugins or widgets to use, have a …

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