Free Analytics Tools to Use Before Choosing an Influencer for Your Brand

Instagram is becoming one of the most widely used social media platforms. As a marketer, it can be great for connecting a lifestyle with your brand and help relate to customers. One way to take advantage of this is to pay an influencer to endorse your brand. You can reach specific and hard-to-reach audiences by […]

Proven Website Scanning Patterns

Think about putting your best foot forward when designing your website with the best user experience in mind. A good website should emphasize it’s most important features and content. The human mind wants to read web pages much like a book — from top to bottom, left to right. Research done by Nielsen Norman Group […]

Using Hootsuite for Social Media Management

Hootsuite is a social media management platform that works for Facebook (groups, pages, or profiles), Twitter, LinkedIn, Google+, Instagram, Pinterest, and other platforms. It’s a very popular application used across the social media marketing industry and can be used to streamline social media publishing, scheduling, and analytics. While it’s not always the best idea to […]

Free Google Tools for Audience Insights

Google analytics—I know you’ve heard of it. The (mostly) free tool that gives you an insight into traffic and behaviors within your website is a must-have instrument. But Google also has other free tools you should consider using. Google Trends Find out what your audience is searching with Google Trends. Take a look at Google’s […]

Social Media Marketing: Segmentation by Platform

Each social media platform has a different user base with their own demographic and psychographic segmentation. Each platform provides its users a unique benefit which attracts a certain audience for a specific reason. If you’re using social media advertisements for your company’s marketing efforts, you should consider your objective and approach after you’ve identified your […]

Mailchimp 101: Email Marketing

Email marketing is one of the most valuable tools in the digital marketing toolbox. It’s cost-effective and, when used properly, can be used to give your subscribers timely and relevant messages to increase retention and sales. Mailchimp is a widely used service to make email marketing easy. It can be used to analyze customer data […]

WordPress Plugins for Better User Experience, Engagement, and Conversion

Creating a website that will generate leads and conversions can be a tough task. But it’s necessary for gaining customers. After you have set up some of your essential plugins and the framework for your site, you should consider additional plugins to benefit your business. When considering what plugins or widgets to use, have a […]

Essential WordPress Plugins

While WordPress offers useful widgets and customization within its default dashboard, you’ll surely need to consider downloading a handful of plugins if you want to optimize your website for attention, leads, and conversions. It’s important to tailor your plugins and widgets to your websites needs, and you’ll notice that some features of the following plugins […]

Are ECommerce Mobile Apps Worth It?

Have you considered getting an app developed for your business? When considering that roughly 90% of mobile usage is spent on apps, it sounds enticing. Getting one up and running takes some time and capital, so let’s discuss the benefits of having one. Some unique features that mobile apps have can give you a huge […]

Mobile Marketing is a Must

Think about it—you spend hours on your phone every day and probably check it nearly a hundred times a day. Don’t feel guilty. We all do it, it’s just today’s reality. Whenever we need go-to information we pull out the handy devices that we conveniently take nearly everywhere we go. The mobile smartphone is the […]