Instagram is becoming one of the most widely used social media platforms. As a marketer, it can be great for connecting a lifestyle with your brand and help relate to customers. One way to take advantage of this is to pay an influencer to endorse your brand. You can reach
Think about putting your best foot forward when designing your website with the best user experience in mind. A good website should emphasize it’s most important features and content. The human mind wants to read web pages much like a book — from top to bottom, left to right. Research
Hootsuite is a social media management platform that works for Facebook (groups, pages, or profiles), Twitter, LinkedIn, Google+, Instagram, Pinterest, and other platforms. It’s a very popular application used across the social media marketing industry and can be used to streamline social media publishing, scheduling, and analytics. While it’s not
Google analytics—I know you’ve heard of it. The (mostly) free tool that gives you an insight into traffic and behaviors within your website is a must-have instrument. But Google also has other free tools you should consider using. Google Trends Find out what your audience is searching with Google Trends.
Each social media platform has a different user base with their own demographic and psychographic segmentation. Each platform provides its users a unique benefit which attracts a certain audience for a specific reason. If you’re using social media advertisements for your company’s marketing efforts, you should consider your objective and
Email marketing is one of the most valuable tools in the digital marketing toolbox. It’s cost-effective and, when used properly, can be used to give your subscribers timely and relevant messages to increase retention and sales. Mailchimp is a widely used service to make email marketing easy. It can be