Proven Website Scanning Patterns

Think about putting your best foot forward when designing your website with the best user experience in mind. A good website should emphasize it’s most important features and content. The human mind wants to read web pages much like a book — from top to bottom, left to right. Research...

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Using Hootsuite for Social Media Management

Hootsuite is a social media management platform that works for Facebook (groups, pages, or profiles), Twitter, LinkedIn, Google+, Instagram, Pinterest, and other platforms. It’s a very popular application used across the social media marketing industry and can be used to streamline social media publishing, scheduling, and analytics. While it’s not...

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Free Google Tools for Audience Insights

Google analytics—I know you’ve heard of it. The (mostly) free tool that gives you an insight into traffic and behaviors within your website is a must-have instrument. But Google also has other free tools you should consider using. Google Trends Find out what your audience is searching with Google Trends....

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Social Media Marketing: Segmentation by Platform

Each social media platform has a different user base with their own demographic and psychographic segmentation. Each platform provides its users a unique benefit which attracts a certain audience for a specific reason. If you’re using social media advertisements for your company’s marketing efforts, you should consider your objective and...

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Mailchimp 101: Email Marketing

Email marketing is one of the most valuable tools in the digital marketing toolbox. It’s cost-effective and, when used properly, can be used to give your subscribers timely and relevant messages to increase retention and sales. Mailchimp is a widely used service to make email marketing easy. It can be...

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Essential WordPress Plugins

While WordPress offers useful widgets and customization within its default dashboard, you’ll surely need to consider downloading a handful of plugins if you want to optimize your website for attention, leads, and conversions. It’s important to tailor your plugins and widgets to your websites needs, and you’ll notice that some...

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Are ECommerce Mobile Apps Worth It?

Have you considered getting an app developed for your business? When considering that roughly 90% of mobile usage is spent on apps, it sounds enticing. Getting one up and running takes some time and capital, so let’s discuss the benefits of having one. Some unique features that mobile apps have...

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